Home to both the New York Jets and New York Giants, MetLife Stadium is one of two NFL stadiums across the country that is shared by two teams. The multi-purpose stadium is also used for concerts during the off-season. On game days, thousands of people have to find their way into, around, and out of the stadium with ease. To support a smooth and enjoyable navigation experience for all fans, Two Twelve designed a comprehensive signage and wayfinding system that guides their journey: from the highway to the parking areas, to stadium concessions and amenities, and finally to their seats, the signage and wayfinding system ensures a safe, clear, and stress-free navigation experience.

Our flexible and creative signage solution bathes the stadium in Giants blue or Jets green so fans feel swathed in their team's color during home games. New interior pedestrian wayfinding signage allows for easy circulation within the stadium's passageways and our parking strategy relieves traffic and easily guides drivers into and out of parking areas and away from the stadium to the highway. These improvements have boosted sponsorship, cultivated team pride, and helped fans get to and away from games swiftly.

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