The strong business, government, and community collaboration that makes up the Waikīkī Business Improvement District Association helps create a clean, safe and lively resort destination area, reflective of its Hawaiian heritage.  The Waikīkī BID’s dedication to enhance the quality of life for the area perfectly aligned with Two Twelve’s intent to improve the resort’s resident and visitor experience through inclusive design. 

Two Twelve developed a new logo and identity program as well as an orientation map that improves the pedestrian experience and unifies Waikīkī’s public spaces. The resulting wayfinding system is deeply rooted in place and culture, celebrating and reviving native values through human-centered design.